![]() In 1940 it showed up at the New York Motor Boat Show with five more new models with innovations that immediately made their mark, and within a year it managed to deliver as many as 3,000 engines. ![]() Success was immediate, and so Carl Kiekhaefer began a new business: ambitious, meticulous, and clear-minded, he wanted to build the world’s most powerful and durable marine engines. Kiekhaefer’s first line of outboard motors was born: they were called Thor and were first displayed at the Milwaukee Sentinel Sportsman’s Show. So he and his team within weeks of settling in sketched out a rendering of the improved engines in every part and sent it back to the vendor who had rejected them who instead confirmed the order. Instead of selling the engines as scrap, Kiekhaefer decides to make the most of them. Kiekhaefer hoped to turn the motors into capital needed for the future business he envisioned: magnetic separators for the dairy industry. Read all the articles on Mercury engines here Mercury Marine, the storyĪssets in the warehouse included 300 outboard motors that were rejected by a large retailer due to defects and operational problems. Carl Kiekhaefer purchased a decommissioned engine manufacturing plant in Cedarburg, not far from the family farm. Like the best American movies, the story of Mercury Marine begins in a small Wisconsin garage when, in 1939, E. Combine that with a bit of flair and great ambition, and you have a legend like Mercury Marine, which celebrates its first 80 years in 2019. Put a passion for engines and a small workshop. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |